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Erica Evans

Author Bio

Erica Evans leads customer storytelling on the customer advocacy team at Qualtrics.

Articles attributed to Erica Evans

Meet the industry leaders addressing rising expectations with XM

Great experiences are a competitive advantage in every industry. See how leaders in experience management are addressing specific needs for their customers and why they were selected as winners of the...

By Erica Evans

How DISH is using insights to set the stage for post-merger success

DISH is entering an ambitious new chapter as a business, equipped with exciting technology and market opportunities and fueled by meaningful insight into customers and employees. DISH’s commitment t...

By Erica Evans

Leveraging patient data to reduce churn

Collecting patient feedback isn’t just about understanding their experience. It’s another opportunity to engage with them, demonstrate that you care, and connect them to help or resources to solve...

By Erica Evans, Maggie Gentry

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Even in the midst of continued inflationary pressures that increase consumer price sensitivity, Qualtrics’ research found that what drives purchase decisions is the post-purchase experience. In the ...

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The 5 employee experience trends redefining work in 2025

35,000 employees. 22 countries. 30 industries. 5 workplace-defining trends. Here it is – our 2025 Employee Experience Trends Report, to help you navigate the modern workplace. Each year, we track...

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Global consumer trends for 2025 revealed

Understanding what drives consumer spending – and what leads to churn – is crucial for any business looking to succeed in an incredibly competitive market. Here’s a snapshot of how the latest c...

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